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Your brand name on every message.

Customers see “SOKOLTD” or “HOSPITAL” instead of a random number — increasing trust and open rates dramatically. Up to 11 characters, multiple Sender IDs per account, and a TRA-compliant approval process.

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See your brand on the customer's phone.

Type the name you want customers to see. We check it against the Sender ID rules before you ever submit it for approval.

  • ✓1 to 11 characters
  • ✓Letters and numbers only — no symbols
  • ✓Does not start with a digit or look like a phone number

From application to approved in four steps.

1
Choose your name

Enter the name customers should see and a short description of how you will use it.

2
Upload a document

Attach one supporting document: Brela certificate, TIN or Business Licence. PDF only, 2 MB maximum.

3
Compliance review

The request is reviewed against TRA and TCRA requirements. You are notified of the decision in your dashboard.

4
Send as your brand

Use the approved Sender ID in the dashboard and through the API. Test keys let you integrate while you wait.

Sender ID, answered.

Why can't I use spaces or symbols?

Mobile operators accept alphanumeric Sender IDs only. Keep it short and recognisable — letters and numbers, up to 11 characters.

Can I have more than one Sender ID?

Yes. An account can hold several Sender IDs, for example one per brand or department, each approved separately.

Can I use the API before my Sender ID is approved?

Yes. Test keys send from the default NewHope sender so you can build and test your integration. When your Sender ID is approved, production keys use it.

What documents are accepted?

One of: Brela certificate, TIN certificate or Business Licence, as a PDF up to 2 MB.

Make every message recognisable.

Apply for your Sender ID from the dashboard once your account is created.

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